(Black Press files)

(Black Press files)

Canadian millennials aren’t drinking and driving due to social media shame: study

B.C. millenials are most responsible when it comes to not drinking and driving acorss the country

Say what you want about Facebook and Instagram, but a new study suggests they’re deterring millennials from drinking and driving.

Eighty-two percent of Canadians aged 18 to 34 have been the designated driver at some point in the last three years, according to an Ipsos study commissioned by Beer Canada’s Partners for Safer Communities initiative and released Wednesday.

That’s compared to 67 per cent of generation Xers (34 to 43 years old) and 55 per cent of baby boomers (55 and older).

In B.C., millennials ranked the highest in the study when it came to understanding drinking safety across the country.

About 95 per cent said they take the role of designated driver seriously and believe communities across the province need more designated drivers.

Why? About half of millennials said they’re concerned about being shamed on social media if they were to post something inappropriate they did as a result of drinking too much – including drinking and driving, the study suggests.

Young Canadians are also using social media to plan safe rides with friends in advance, with about half using ride-sharing apps to get home compared to 29 per cent of gen-Xers, and 17 per cent of baby boomers.

About 80 per cent of B.C. millennials plan how they’re getting home before they start drinking.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Protestors blocking Columbia Avenue Saturday evening. Photo: Betsy Kline
Old growth protesters begin 24-hour blockade of Castlegar’s main street

Members of Extinction Rebellion plan to stay overnight

Forty sled dogs were seized by the BC SPCA from a Salmo kennel in February. A recent ruling has decided the dogs won’t be returned. Photo: Gounsil/Flickr
BC Farm Industry Review Board rules against Salmo kennel after 40 sled dogs seized

Spirit of the North Kennels was also ordered to pay BC SPCA $64,000

Grand Forks musician Nathan Vogel (right) plays the Market Avenue piano installed by the Boundary Street Pianos Project on May 10. Photo: Laurie Tritschler
Boundary music project hoping for funds for street pianos

Coun. Christine Thompson said she’d ask council to fund the initiative if asked by the Downtown Business Association

Residents line up outside the Vernon Recreation Complex for their COVID-19 vaccine Saturday, June 5. (Jennifer Smith - Morning Star)
No appointments necessary for first dose COVID-19 vaccine: Interior Health

People can just show up at clinics, register on the spot and get the shot

Grand Forks’ Brook Thate (left) was given a drive-by parade to mark her graduation from the University of Calgary at her parents’ home Thursday, June 10. Seated in her car is Grand Forks’ Sandra Dorgelo. Photo: Laurie Tritschler
Grand Forks family holds COVID-safe parade for daughter’s university grad

Thursday’s celebration was a small, socially-distanced version of the celebration university grads might’ve had in normal times

Canadian Prime Minister Justin Trudeau participates in a plenary session at the G7 Summit in Carbis Bay, England on Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Canada donating 13M surplus COVID-19 vaccine doses to poor countries

Trudeau says the government will pay for 87 million shots to be distributed to poor countries

Indigenous Services Minister Marc Miller is seen during a news conference, Wednesday May 19, 2021 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Indigenous child-welfare battle heads to court despite calls for Ottawa to drop cases

Feds are poised to argue against two Canadian Human Rights Tribunal rulings

The Great Ogopogo Bathtub Race has been held in Summerland as a fundraising event. Do you know which Canadian city introduced this sport? (Black Press file photo)
QUIZ: A summer’s day at the water

How much do you know about boats, lakes and water?

Two-year-old Ivy McLeod laughs while playing with Lucky the puppy outside their Chilliwack home on Thursday, June 10, 2021. (Jenna Hauck/ Chilliwack Progress)
VIDEO: B.C. family finds ‘perfect’ puppy with limb difference for 2-year-old Ivy

Ivy has special bond with Lucky the puppy who was also born with limb difference

A million-dollar ticket was sold to an individual in Vernon from the Lotto Max draw Friday, June 11, 2021. (Photo courtesy of BCLC)
Lottery ticket worth $1 million sold in Vernon

One lucky individual holds one of 20 tickets worth $1 million from Friday’s Lotto Max draw

“65 years, I’ve carried the stories in my mind and live it every day,” says Jack Kruger. (Athena Bonneau)
‘Maybe this time they will listen’: Survivor shares stories from B.C. residential school

Jack Kruger, living in Syilx territory, wasn’t surprised by news of 215 children’s remains found on the grounds of the former Kamloops Indian Residential School

A logging truck carries its load down the Elaho Valley near in Squamish, B.C. in this file photo. THE CANADIAN PRESS/Chuck Stoody
Squamish Nation calls for old-growth logging moratorium in its territory

The nation says 44% of old-growth forests in its 6,900-square kilometre territory are protected while the rest remain at risk

Flowers and cards are left at a makeshift memorial at a monument outside the former Kamloops Indian Residential School to honour the 215 children whose remains are believed to have been discovered buried near the city in Kamloops, B.C., on Monday, May 31, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Pick a Sunday:’ Indigenous leaders ask Catholics to stay home, push for apology

Indigenous leaders are calling on Catholics to stand in solidarity with residential school survivors by not attending church services

Most Read