A video created by the Cowichan Therapeutic Riding Association has gone viral. (screen shot)

VIDEO: Tiny therapeutic horse makes for touching story

Viral video from Vancouver Island therapeutic riding association has more than 500,000 views in just a few days

A short promotional video from the Cowichan Therapeutic Riding Association has gone viral, with more than 500,000 views from around the world in just the past few days.

Jennifer Barnes van Elk, the development officer for the CTRA in Duncan, which provides equine-based wellness programs for persons with special needs, said the video was made from the perspective of Ember, a 10-year old Norwegian Fjord horse that is a long-time member of the organization’s therapeutic programs.

The breed is known for its calm and dependable personality and the video touchingly shows how well Ember works with the association’s workers and clients. The video’s message — that everyone is special in their own way — has struck a chord with people.

Barnes said the video was inspired by the popular “Budweiser Horse” commercials.

“The video, which is from the eyes of Ember with [a young program participant] riding her with the assistance of our workers and volunteers, captures well what we offer here through our programs,” Barnes van Elk said.

“The rider and horse both share the emotions and joys of working and having fun together, which is so much part of what we’re doing here. The video was made by Maddie Mahon, a media production student who used to work with us.”

Barnes van Elk said the purpose of the video is to raise awareness of the association and to also help raise funds for its programs.

She said the CTRA receives no government funding and relies on fundraising to help raise money so that its programs can be accessible to as many who need it as possible.

“We were really surprised by how many online hits the video has received since we first released it last week,” Barnes van Elk said.

“We have more than 500,000 so far from countries as far away as Germany and Australia. It makes people both laugh and cry and captures an array of emotions from viewers.”

Barnes van Elk said the amount received so far in donations as a result of the video has yet to be determined, but funds have started to come in.

“We also hope the video encourages local people to volunteer here,” she said.

“No experience is required and we will train you.”



robert.barron@cowichanvalleycitizen.com

Like us on Facebook and follow us on Twitter

Just Posted

UPDATE: Tsunami warning cancelled for coastal British Columbia

Warning issued following 7.9 earthquake off Kodiak, AK

Suspects in custody following mailbox break-ins

An extensive amount of stolen material was recovered.

Whispers and BETHS receive extension

After hours of debate, the groups will be permitted to remain in their Riverside Drive space.

Heinrich hired as CAO

Heinrich has been acting in the role since March 2017.

Power out, restored in some areas

While power is now on for some of the Boundary, as many as 2,000 may still be in the dark.

Tsunami warnings 101: Canada

Here are some things to know about tsunami alerts in Canada and how they work

Andrew Scheer on trade, Trump and Trudeau

Canada’s Conservative leader begins three-day visit to B.C.

Victims restrained, sex toys and cash stolen from B.C. adult store

Armed suspects sought in adult store robbery

Vancouver Islanders ponder need for tsunami siren song

Alarm sounds in Port Alberni but not at the DND base in Esquimalt

Babcock, Goyette and Smyth honoured at Order of Hockey in Canada

Mike Babcock, from Saskatoon, guided the Detroit Red Wings to a Stanley Cup in 2008

Bell Canada alerts customers who may be affected by latest data breach

Federal Office of the Privacy Commissioner said it had been notified

‘The tsunami alarm failed my household’: North Coast residents concerned over sirens, alerts

People living in northern communities share how they learned about Tuesday’s tsunami warning

Snowboarder dies at Vancouver Island ski resort

Death at Mount Washington Alpine Resort

Man faces 48 charges in string of random Toronto shootings

The string of unprovoked shootings began Jan.9, say police

Most Read