Gwyneth Paltrow poses for photographers before Chanel’s Spring-Summer 2016 Haute Couture fashion collection in Paris on Jan. 26, 2016. Gwyneth Paltrow’s natural lifestyle website Goop, which has been widely criticized for promoting potentially dangerous products based on pseudoscience, is now recommending a do-it-yourself coffee enema to “supercharge your detox.” THE CANADIAN PRESS/AP, Thibault Camus

‘Keep the coffee out of your rectum and in your cup’

Gwyneth Paltrow’s natural lifestyle website Goop is now recommending a do-it-yourself coffee enema

Gwyneth Paltrow’s natural lifestyle website Goop, which has been widely criticized for promoting potentially dangerous products based on pseudoscience, is now recommending a do-it-yourself coffee enema to “supercharge your detox.”

The US$135 Implant-O-Rama is the latest offering being touted on Goop’s website featuring health, fitness and beauty products, which the actress has said she plans to make available to Canadians.

The idea of using coffee as a colonic to detox the bowel and the body has been around for a long time, but it’s been widely debunked and there’s no scientific evidence to support it, said Tim Caulfield, a health law expert at the University of Alberta and a vocal critic of the culture of celebrity-based health advice.

“You could do damage to your bowel,” Caulfield said Tuesday from Edmonton. “I think this is absolutely absurd, potentially dangerous and there’s no way the consumer should consider using this product.”

He said Goop tends to promote a particular product or service each January — vaginal steaming in 2015, jade eggs in the vagina to cultivate sexual energy in 2017 — using the tag line “a new year, a new you” for marketing.

“One of the things I find fascinating about this is Gwyneth and Goop have been scrutinized over the past two years or so quite heavily by the science community, by the health community,” said Caulfield, author of “Is Gwyneth Paltrow Wrong About Everything?: When Celebrity Culture and Science Clash.”

“And despite that scrutiny, they still are marketing completely ridiculous and potentially harmful products like this one.”

Goop did not immediately respond to an emailed request for comment.

Health Canada said it could not comment Tuesday on the Implant-O-Rama. But on its website, the federal department says all natural health products sold in Canada must have a product licence — after being assessed for safety, effectiveness and quality — and be assigned an eight-digit Natural Product Number (NPN).

“This number lets you know that the product has been reviewed and approved by Health Canada,” the website says.

Caulfield said if a product carries a specific health claim, it is subject to regulation by Health Canada.

“But the problem is the people who push these products can be quite clever in how they present the benefits,” using such vague terms as energize, revitalize or detoxify — without a specific claim about curing or treating a particular disease, he said.

“And it becomes more difficult for regulators to move.”

Dr. Jennifer Gunter, a Canadian-born obstetrician/gynecologist in San Francisco who has been an outspoken critic of Goop’s health advice, also slammed Paltrow for promoting the home-use product.

“Coffee enemas and colonics offer no health benefit. The biology used to support these therapies is unsound and there can be very real complications,” Gunter wrote recently on her blog about health and evidence-based medicine.

“Keep the coffee out of your rectum and in your cup. It is only meant to access your colon from the top.”

Sheryl Ubelacker, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Heinrich hired as CAO

Heinrich has been acting in the role since March 2017.

Power out, restored in some areas

While power is now on for some of the Boundary, as many as 2,000 may still be in the dark.

New Glade ferry enters testing phase

The Glade II will be able to carry heavier loads and will emit less greenhouse gases.

Kootenay Boundary remains in unusually dangerous avalanche period

Avalanche Canada says it expects snowpack conditions to get better soon

Freezing rain warning in effect for B.C. Southern Interior

Environment Canada issued the freezing rain warning for most of the Southern Interior Tuesday morning

B.C. cougar kitten rescued after mother struck by vehicle

Conservation Officers find home for young kitten found dehydrated and frostbitten near Williams Lake

WestJet appeals lost bid to scrap harassment lawsuit

Airline argues judge was wrong to have dismissed the company’s application to strike the legal action

Can U.S. border guards search your phone? Yes, and here’s how

Secretary of homeland security explains a new policy that let’s border guards check phones

‘Beautiful writer’ Nancy Richler dies of cancer in Vancouver hospital

Montreal-born author spent most of her adult life in B.C. as a fiction writer and novelist

B.C. commuters vote to rename bus service to ‘Jeff’

The company asked and the people of Facebook answered

New Denver emergency ward to remain 24/7

Interior Health says it’s postponing changes to operating hours.

Students frustrated by UBCO response to harassment allegations

Students on the Kelowna campus were unaware of resources and worried about lack of communication

Opinion: Dare to be smarter

Just say no works for more than just substance abuse

‘Sing Me a Song’ about B.C. for a chance at $1,000 contest prize

Entries due by March 30 for lieutenant-governor’s British Columbia-themed competition

Most Read