Beyond Meat, an American veggie burger company, has caught the attention of Canadian beef producers. (Black Press Media files)

Canada well-positioned to benefit from non-meat alternatives: Beyond Meat founder

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market

The transition from animal meat to plant-based alternatives will unleash a new era of agricultural productivity and Canada is well-positioned to benefit, Beyond Meat founder Ethan Brown said Tuesday.

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market, and even the stock market since the company’s listing last month on the Nasdaq composite.

Beyond Meat sells products made from peas, canola oil, mung beans and rice protein that contain no soy, gluten or genetically modified foods.

Brown took part in a discussion on “The Next Agri-Food Revolution” at the Montreal Conference of the International Economic Forum of the Americas.

In addition to the health benefits of his products, he believes that if water and farmland can be used to grow vegetables and other plant foods, the amount of food for human consumption will be exponential.

He pointed to a study indicating that a plant-based burger requires 99 per cent less water and 93 per cent less arable land to produce, not to mention reducing greenhouse gas emissions.

Canada can take advantage of this windfall, he said, citing the provinces of Manitoba and Saskatchewan, where farmland is vast.

There are so many possibilities with the food products used by Beyond Meat, including yellow peas and mustard seeds.

“You have the ability to grow them in abundance,” said Brown, whose father teaches at the Faculty of Agriculture and Environmental Sciences at McGill University.

In Canada, the A&W fast food chain offers a hamburger containing a Beyond Meat patty, which is now available in many grocery stores.

Not wanting to be left behind, Tim Hortons has begun testing three new Beyond Meat lunch sandwiches and could distribute them across Canada by the end of the summer.

READ MORE: Beyond Meat goes public as sales of plant-based meats rise

READ MORE: Fast food chains look to capitalize on vegetarian, vegan trend

The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

City of Grand Forks hires new utilities manager

Councillor Rod Zielinski has resigned in order to take up his new position

Expect delays and one-lane traffic along Highway 33

Repaving is underway along Highway 33 and Big White Road

Grand Forks-native heading to McGill on scholarship

Lydia McLellan will be joining the McGill University Martlets women’s hockey team this fall.

Nelson Innovation Centre to host pitch competition

Deadline to apply for the first of three events is Sept. 24

City looking at solutions to beach squatter problem

The family has been set up on the beach near the landfill for at least a month

‘Don’t kill my mom’: Ryan Reynolds calls on young British Columbians to be COVID-smart

‘Deadpool’ celebrity responds to premier’s call for social influence support

Captain Horvat’s OT marker lifts Canucks to 4-3 win over Blues

Vancouver takes 2-0 lead in best-of-7 NHL playoff series with St. Louis

Widow of slain Red Deer doctor thanks community for support ahead of vigil

Fellow doctors, members of the public will gather for a physically-distanced vigil in central Alberta

Protesters showcase massive old yellow cedar as Port Renfrew area forest blockade continues

9.5-foot-wide yellow cedar measured by Ancient Forest Alliance campaigners in Fairy Creek watershed

Taking dog feces and a jackhammer to neighbourhood dispute costs B.C. man $16,000

‘Pellegrin’s actions were motivated by malice …a vindictive, pointless, dangerous and unlawful act’

Racist stickers at Keremeos pub leaves group uneasy and angry

The ‘OK’ hand gesture is a known hate-symbol

VIDEO: World responds to B.C. girl after pandemic cancels birthday party

Dozens of cards and numerous packages were delivered to six-year-old Charlie Manning

Expected fall peak of COVID-19 in Canada could overwhelm health systems: Tam

National modelling projections released Friday show an expected peak in cases this fall

Most Read