Beyond Meat, an American veggie burger company, has caught the attention of Canadian beef producers. (Black Press Media files)

Canada well-positioned to benefit from non-meat alternatives: Beyond Meat founder

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market

The transition from animal meat to plant-based alternatives will unleash a new era of agricultural productivity and Canada is well-positioned to benefit, Beyond Meat founder Ethan Brown said Tuesday.

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market, and even the stock market since the company’s listing last month on the Nasdaq composite.

Beyond Meat sells products made from peas, canola oil, mung beans and rice protein that contain no soy, gluten or genetically modified foods.

Brown took part in a discussion on “The Next Agri-Food Revolution” at the Montreal Conference of the International Economic Forum of the Americas.

In addition to the health benefits of his products, he believes that if water and farmland can be used to grow vegetables and other plant foods, the amount of food for human consumption will be exponential.

He pointed to a study indicating that a plant-based burger requires 99 per cent less water and 93 per cent less arable land to produce, not to mention reducing greenhouse gas emissions.

Canada can take advantage of this windfall, he said, citing the provinces of Manitoba and Saskatchewan, where farmland is vast.

There are so many possibilities with the food products used by Beyond Meat, including yellow peas and mustard seeds.

“You have the ability to grow them in abundance,” said Brown, whose father teaches at the Faculty of Agriculture and Environmental Sciences at McGill University.

In Canada, the A&W fast food chain offers a hamburger containing a Beyond Meat patty, which is now available in many grocery stores.

Not wanting to be left behind, Tim Hortons has begun testing three new Beyond Meat lunch sandwiches and could distribute them across Canada by the end of the summer.

READ MORE: Beyond Meat goes public as sales of plant-based meats rise

READ MORE: Fast food chains look to capitalize on vegetarian, vegan trend

The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Revitalization plan energizes downtown businesses

‘A lot of it is just simple stuff that I think people needed to hear from a different perspective’

Art in disaster: How Grand Forks is using creativity to process the flood’s impact

‘It was a sunny day, and so even though it was horrific and devastating, it was beautiful’

GFI legends, past and present

Before the first pitch flies, Gerry Foster remarks on the storied history of the tournament.

First Nations included in latest Columbia River Treaty talks

Seventh round of negotiations between Canada and U.S. wrap up in Washington D.C.

Shawn Schaefer: GFI alumnus par excellence

Schaefer will be playing with the Burnaby Bulldogs at the 2019 GFI

VIDEO: Tributes flow on 10th anniversary of Michael Jackson’s death

Jackson received a fatal dose of the anesthetic propofol on June 25, 2009. He died at age 50

WATCH: Killer whale has the final catch in North Coast waters

Fishing duel sees salmon stolen by eager orca in Prince Rupert waters

40 cats, kittens surrendered in apparent animal hoarding at Vancouver home

Officers found the cats living among piles of garbage and feces, suffering from fleas

Vancouver Aquarium drops cetacean ban lawsuit in new lease agreement

Ocean Wise CEO Lasse Gustavsson called the updated lease an exciting new chapter for the aquarium

Thieves steal two $40K chairs featuring gold serpents from Vancouver furniture store

Chairs believed to be the only two of its kind in Canada, police said

Poll: Rising gas prices force B.C. residents rethink summer road trips

63 per cent of respondents reported gas prices are impacting their day-to-day finances

PHOTO: Moose cow and calf relax in Williams Lake flower garden

The homeowners got a surprise when they checked their most recent surveillance footage

Two in hospital after plane crashes in Okanagan Lake

RCMP say wheels left down caused landing plane to overturn on lake

The world’s Indigenous speakers gather in B.C.’s capital to revitalize languages

Organizers estimate about 1,000 delegates from 20 countries will be at the conference

Most Read