(NUTRL Vodka/Instagram)

B.C.-based vodka maker apologizes for posting photo of teen with drink

NUTRL Vodka said they will ask for ID to confirm age before reposting photos on social media

A B.C.-based vodka company says it’s changing what it posts on social media, after it shared a customer’s photo of an underage drinker.

In an apology posted on Instagram, NUTRL Vodka said from now on, staff will only share photos sent via social media platforms of customers who are 25 or older.

The company, based out of Delta, is distills sugar-free, carb-free vodka soda drinks.

“It means you have to look at least 25 (or show ID proving your age, just like the liquor store!) if you want a pic shared on our social,” the company wrote.

The company said it only recently found out a photo of a 16-year-old boy holding one of their drinks had been posted to their social media sometime last year. The photo has since been taken down.

Although legal drinking age is 19 in B.C., the BC Liquor Board recommends the 25-year-old threshold.

The company’s new policy was generally welcomed by most of its followers, who have been using the hashtag #goodcall.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Proposals due for youth-led Boundary projects

$15,000 available for youth-led community betterment projects in the Boundary

Latest round of Columbia River Treaty talks wrap up in Cranbrook

Federal, provincial, U.S. and Indigenous representatives recently met for eight round of discussions

Grand Forks fire department investigation costs released

The department also invested in new hoses and protective equiment

Cannabis beverages to be bottled in Bridesville

Vancouver-based BevCanna also plans on growing cannabis nearby

Cops for Kids stop for borscht in Grand Forks

Volunteers from the USCC worked for hours to make the soup for the hungry riders

VIDEO: Liberals make child care pledge, Greens unveil platform on Day 6 of campaign

Green party leader Elizabeth May unveils her party’s platform in Toronto

Canucks sign Brock Boeser to three-year, US$17.6-million deal

Young sniper will be in Vancouver Tuesday

B.C. forest industry looks to a high-technology future

Restructuring similar to Europe 15 years ago, executive says

RCMP conclude investigation into 2017 Elephant Hill wildfire

Files have been turned over to BC Prosecution Service

B.C. wants to be part of global resolution in opioid company bankruptcy claim

Government says settlement must include Canadian claims for devastation created by overdose crisis

B.C. ends ‘birth alerts’ in child welfare cases

‘Social service workers will no longer share information about expectant parents without consent’

U.S. student, killed in Bamfield bus crash, remembered as ‘kind, intelligent, talented’

John Geerdes, 18, was one of two UVic students killed in the crash on Friday night

Driver of RV in Hosmer collision reported in stable condition

Collision occurred in Hosmer on September 5 and involved a semi truck, an RV and a school bus

Free Tesla 3 offered with purchase of Surrey townhome

Century Group’s offer for Viridian development runs through Oct. 31

Most Read