Kootenay businesses achieve international success with Export Navigator

Kootenay businesses achieve international success with Export Navigator

How small businesses are finding new customers in changing times

As a year of uncertainty continues, it has become more critical than ever for small businesses to find creative ways to succeed, and many are turning to Export Navigator for advice and support. Operating across B.C., the free Export Navigator Program has been helping businesses grow since 2016 — now, it’s stepping in to help businesses like Popov Leather from Nelson to innovate and adapt.

Export Navigator is a free program that connects business owners with a local export advisor who can help them find new customers beyond B.C. From growth planning to information about exporting, business owners across the province have applied free advisor support to expand with confidence.

Throughout the uncertainty of the COVID-19 pandemic, the advisors at Export Navigator have been helping businesses find ways to pivot and succeed in the face of new challenges — such as taking advantage of e-commerce platforms and learning how to access government funding resources. With more businesses turning to the program, its success stories now span a range of industries and countries.

Honorable Minister Mungall, responsible for the Ministry of Jobs, Economic Development and Competitiveness, believes it’s the local aspect of Export Navigator that has been fundamental to its success in helping small businesses:

“As a resident of a rural community, I see so many innovative people creating products and services that deserve wider distribution. Every business and every community is different, and I think that’s why Export Navigator’s regional approach has been so valuable.”

Kootenay businesses achieve international success with Export Navigator

Nelson-based export advisor Michael Hoher has been working with businesses across the Kootenays to help them export. One of Michael’s success stories is Popov Leather, an artisan leather wallet and belt manufacturer based out of Nelson. Since 85 per cent of Popov’s sales came from outside of Canada, founder Ryan Popoff knew that exporting was fundamental to the success and resilience of his business, but he required expert guidance to ensure that he was following the best practices of complicated foreign market regulations — and that’s where Michael bridged the knowledge gap. Armed with new insight on how to protect his international growth, Popov founder Ryan successfully optimized his export strategy and made his business more resilient.

“Michael helped direct me towards areas of focus that I would not have realized, such as taking into consideration cultural differences when approaching distant markets or foreign market requirements for importing goods, such as labeling.”

From solo startups with a small customer base to larger corporations that already export to some select markets, Export Navigator is available to businesses of all sizes in the Kootenays and across B.C.

To continue helping businesses in the Kootenay Region, the free program is accepting online applications. To support underrepresented groups, businesses owned by Indigenous Peoples, women, and youth can expect specialized support and are also encouraged to apply.

Export Navigator gratefully acknowledges that we live, work, and play on the traditional territories of the Indigenous Peoples of British Columbia.

Small Business

Just Posted

Amanda Parsons, a registered nurse on staff at the Northwood Care facility, administers a dose of the Moderna vaccine to Ann Hicks, 77, in Halifax on Monday, Jan. 11, 2021. THE CANADIAN PRESS/Andrew Vaughan-Pool
61 new COVID-19 cases, two more deaths in Interior Health

Twenty-nine people are in hospital, seven of whom are in intensive care

(Big White Ski Resort)
28 more cases of COVID-19 linked to Big White cluster

More than 200 cases have been identified since the cluster was announced

Community mental health workers are in high demand, and a new program at Selkirk College will provide opportunities in this field. File Photo
Selkirk College to train community mental health workers

Twelve students will complete two courses enabling them to work in health and human services

Dr. Cori Lausen, bat specialist, has questions about logging in an unusual bat habitat near Beasley. Photo: Submitted
Kaslo biologist questions logging at unique West Kootenay bat site

Dr. Cori Lausen, a bat specialist, studies a population of bats above Beasley

Robbie Campbell lost his livelihood when the pandemic shut down Shambhala Music Festival. Instead, he spent part of 2020 working on a children’s book called Tulip that is now available. Photo: Submitted
In a lousy year, a Kootenay man was saved by a pink T-rex

Robbie Campbell became a children’s author after the pandemic cost him his livelihood

A woman writes a message on a memorial mural wall by street artist James “Smokey Devil” Hardy during a memorial to remember victims of illicit drug overdose deaths on International Overdose Awareness Day, in the Downtown Eastside of Vancouver, on Monday, August 31, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. paramedics respond to record-breaking number of overdose calls in 2020

On the front lines, COVID-19 has not only led to more calls, but increased the complexity

Inspection of bridge crossing on a B.C. forest service road. (B.C. Forest Practices Board)
B.C. falling behind in maintenance of forest service roads

Auditor finds nearly half of bridges overdue for repair

(Black Press Media files)
Woman steals bottles of wine after brandishing stun baton in New Westminster

Police say the female suspect was wearing a beige trench coat with fur lining

Stand up paddleboarder Christie Jamieson is humbled to her knees as a pod of transient orcas put on a dramatic show on Jan. 19 in the Ucluelet Harbour. (Nora O’Malley photo)
UPDATED WITH VIDEO: Vancouver Island paddle boarder surrounded by pod of orcas

“My whole body is still shaking. I don’t even know what to do with this energy.”

Toronto’s Mass Vaccination Clinic is shown on Sunday January 17, 2021. THE CANADIAN PRESS/Frank Gunn
Canadian malls, conference centres, hotels offer up space for COVID vaccination centres

Commercial real estate association REALPAC said that a similar initiative was seeing success in the U.K.

Kamala Harris and Joe Biden are sworn into office on Wednesday, Jan. 20, 2021, at the U.S. Capitol in Washington, D.C. (Saul Loeb/Pool Photo via AP)
Joe Biden has been sworn in as the 46th president of the United States

About 25,000 National Guard members have been dispatched to Washington

A memorial for the fatal bus crash involving the Humboldt Broncos hockey team at the intersection of Highways 35 and 335 near Tisdale, Tuesday, October 27, 2020. THE CANADIAN PRESS/Liam Richards
‘End of the road:’ Truck driver in Humboldt Broncos crash awaits deportation decision

Sidhu was sentenced almost two years ago to eight years after pleading guilty to dangerous driving

Cumberland photographer Sara Kemper recently took the top spot in a Canadian Geographic photography contest. Photo by Sara Kemper
B.C. photographer takes top Canadian Geographic photo prize

Sara Kemper shows what home means to her in Comox Valley photo

Most Read