Theatre stops showing Amy Schumer movie trailer after B.C. father complains

It ran before a family-rated movie where children could see it

The Cineplex chain has stopped showing a coming attraction trailer for the Amy Schumer movie “I feel pretty” before the start of a G or “General” rated movie in one Lower Mainland theatre where children might see it.

The decision came after a Langley father reportedly objected to the trailer being shown when he took his wife and daughter to see “The Miracle Season” a family-rated movie about a high school girl’s volleyball team.

The “I feel pretty” trailer showed the excerpts from the raunchy comedy, which is rated PG-13 for “coarse language; sexually suggestive scene (and) nudity.”

In an e-mail to the Langley Times, Cineplex spokesperson Sarah Van Lange said the father contacted the chain after going to see the “The Miracle Season.”

Van Lange said the man and his wife were uncomfortable with some of the content in the trailers for “I Feel Pretty” and “On Chesil Beach,” a film based on the 2007 novel/novella by British writer Ian McEwan.

“In light of (the father’s) concerns … we removed the I Feel Pretty trailer from before screenings of the one film, The Miracle Season, in British Columbia,” Van Lange said.

Representatives of Amy Schumer did not immediately respond to a request for comment from the Times.

Here is the online trailer:

Van Lange said both trailers had been approved by the Business Practices and Consumer Protection Authority (BPCA) for showing.

Movie ratings are a provincial and territorial responsibility, which means while provincial rating agencies use a similar category names, the exact meaning can vary.

A General rating in British Columbia means the content “may contain occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity,” Van Lange said.

An online summary of the plot of “I feel pretty” says it centres on an “ordinary woman who struggles with feelings of insecurity and inadequacy on a daily basis (who) wakes from a fall believing she is suddenly the most beautiful and capable woman on the planet. With this new-found confidence, she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?”



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Two fires of note burning in Southeast Fire Centre

As of Saturday afternoon there were more than 20 fires burning in the Southeast Fire Centre.

‘Farm the Kootenays’ creates supportive community

Helping hobbyists and serious producers alike, the Facebook group has grown to nearly 12,000 members

Who will fill the Greyhound void in the Kootenays?

Minister Conroy, MLA for Kootenay West sees opportunity for local operators

Equipment lost in arson at Greenwood landfill

The cost of replacing equipment is expected to be significant.

What you see …

If you have a recent photo to share email editor@trailtimes.ca

All-Indigenous teams break new ground, making BC Games history

This is the first time there have been dedicated Indigenous teams at the BC Summer Games

Ping-pong balls of fire dropped to merge two B.C. wildfires

The merger is considered successful by BC Wildfire Services

Canada to resettle dozens of White Helmets and their families from Syria

There are fears the volunteers would become a target for government troops

Francesco Molinari wins British Open at Carnoustie

It is his first win at a major and the first by an Italian

Government sets full-time salary range for Justin Trudeau’s nanny

At its top range, the order works out to a rate of $21.79 per hour, assuming a 40-hour work week

ZONE 1: Hannah Tracey looks to mom as role model while at BC Games

‘She has believed in me when I couldn’t believe in myself,’ Tracey said at BC Summer Games in Cowichan

Recovery high schools could help teens before addiction takes hold: B.C. parents

Schools could provide mental health supports and let parents discuss their children’s drug use openly

Haida Gwaii village faces housing crisis, targets short-term rentals

Housing is tight and the village is pretty close to zero vacancy

Evacuation numbers remain at nearly 1,000 as B.C. wildfires rage on

200 firefighters and 18 helicopters were working to increase the containment of the fires

Most Read