Theatre stops showing Amy Schumer movie trailer after B.C. father complains

It ran before a family-rated movie where children could see it

The Cineplex chain has stopped showing a coming attraction trailer for the Amy Schumer movie “I feel pretty” before the start of a G or “General” rated movie in one Lower Mainland theatre where children might see it.

The decision came after a Langley father reportedly objected to the trailer being shown when he took his wife and daughter to see “The Miracle Season” a family-rated movie about a high school girl’s volleyball team.

The “I feel pretty” trailer showed the excerpts from the raunchy comedy, which is rated PG-13 for “coarse language; sexually suggestive scene (and) nudity.”

In an e-mail to the Langley Times, Cineplex spokesperson Sarah Van Lange said the father contacted the chain after going to see the “The Miracle Season.”

Van Lange said the man and his wife were uncomfortable with some of the content in the trailers for “I Feel Pretty” and “On Chesil Beach,” a film based on the 2007 novel/novella by British writer Ian McEwan.

“In light of (the father’s) concerns … we removed the I Feel Pretty trailer from before screenings of the one film, The Miracle Season, in British Columbia,” Van Lange said.

Representatives of Amy Schumer did not immediately respond to a request for comment from the Times.

Here is the online trailer:

Van Lange said both trailers had been approved by the Business Practices and Consumer Protection Authority (BPCA) for showing.

Movie ratings are a provincial and territorial responsibility, which means while provincial rating agencies use a similar category names, the exact meaning can vary.

A General rating in British Columbia means the content “may contain occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity,” Van Lange said.

An online summary of the plot of “I feel pretty” says it centres on an “ordinary woman who struggles with feelings of insecurity and inadequacy on a daily basis (who) wakes from a fall believing she is suddenly the most beautiful and capable woman on the planet. With this new-found confidence, she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?”



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Grand Forks remembers the Humboldt Broncos

The community gathered at a vigil on April 12.

Thirty years and going strong: the choir looks back

The Grand Forks Choral Society is celebrating its anniversary with a spring concert.

VIDEO: Highway 3A reopened after mudslide cleared

A mudslide closed Highway 3A between Castlegar and Nelson just north of the Brilliant Dam on Wednesday.

RCMP annual report shows detachment issues, successes

Staffing shortages, travelling criminals were concerns in 2017

Medical staff weighs in on KBRH design

Changes coming to the regional emergency department.

Could facial scans and fingerprints make you unhackable?

New biometrics capabilities could be a game-changer for those trying to get on your accounts

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

4-20: Pot activists continue their fight beyond legalization

Cannabis activists say there is still a lot to fight for beyond legalization

Comey memos: Trump talks of jailed journalists and ‘hookers’

A 15 page document written by former FBI Director James Comey about dealings with Trump is released to press

UPDATED: Prince Charles to be next Commonwealth leader

Prince Charles to succeed his mother Queen Elizabeth II as head of the 53-nation alliance

U.S. team wins BC Hockey League championship for first time in 39 years

B.C. players help the Wenatchee Wild defeat Prince George in best-of-seven series

Robot caretakers could be in your future

If the idea of a sex robot made heads turn this week, what about a robot nurse at your bedside?

Woman sentenced to life in Valentine’s Day shooting plot at Halifax mall

An American woman has been sentenced to life in prison with no chance of parole for a decade

Countdown is on to the 2018 B.C. Summer Games

Cowichan Valley hosts on July 19-22

Most Read